Summary
With Shoppers Sidekick, we focus on the time-constrained needs of college students with the demands to maintain interest and attention. Understanding many shoppers’ frustration with the limited time availability paired with the need to provide a benefit to better maintain interest, we have opted to combine the two aspects as we create both an easy as well as satisfactory experience for those who otherwise may not be as interested in shopping in person. Drawing on the feedback received during our research stage, Shopper’s Sidekick is equipped with two major components: route and reward, in which a user can plug in their desired items from the start and earn rewards for them in the process. Easily accessible through a device already attached to the store’s grocery cart, users can connect to the Shopper’s Sidekick and immediately be treated to a personalized route and clearly listed end price before even stepping foot into the store. Never taking more than 5 minutes each, the tasks allow the shopper to earn points that may eventually be traded for tangible rewards for an activity they would have always had to fulfill.
Research
Interviews Intro to Interview
Hello [blank], my name is [blank], and I attend Purdue University. Thank you for taking the time to give your thoughts for this interview. This interview will be recorded for research purposes regarding insights about in person shopping and online shopping, and we are interested in your various feelings towards these shopping methods. This interview should take about 20 to 30 minutes. If you feel uncomfortable during this process at any time, please feel free to let me know. Any questions before we proceed? Personal Questions
Have you used Instacart or any online grocery platforms?
|
ObservationsTo better understand the climate, each group member observed shoppers at grocery stores. Interviews were insightful but not always accurate, as shoppers psychoanalyze their experiences. Individual stores near college campus were selected to see what the younger general see within the store. Observations lasted only a minute or two to avoid altering subjects' moods. Team members observed shoppers in a store, studying users while they walked around the store, viewing shoppers' behaviors and which part of the store they go through. There were two types of personality's when shopping, the leisure, people that wander about within the store. The other is the rushing, people knowing what they are going to purchase and running around looking for it. With our observations, we aim to design a model that embraces the store as an enjoyable activity. By to make it an enjoyable experience we will implement rewarding aspects of grocery shopping that have been a negative experience for people.
|
Journey Map
Scenarios
User Testing
The user feedback stage in our design process was focused on identifying any major flaws in our design, particularly after adding the embodiment/rewards factor. While initial interviews surveyed a wide age range, the user feedback stage targeted college-age students for a more concise design. Peer interviews revealed positive responses to the rewards concept, especially in relation to time and financial constraints. The promise of a prize for in-store grocery shopping was seen as a significant benefit. Overall, the user testing stage provided comfort with incorporating a rewards system and helped address concerns about balancing embodiment and convenience. The insights gained from this stage guided us as we progressed further in the design process.
Designs
Initional Design
The initial design of the shopper side kick had the product be at the rim of the cart. it was to make scan the items as you put it into the cart while you are shopping, scanning the items and then having the total and price of the item on screen to see. But two problems have arose from this one is that not everyone uses a cart when shopping, and two is carts tend to be stollen all the time. So, we came up with a compromise to that issue with having the clips.
The clip on will give users the choice to put the product wherever they wanted the scanner to be and make it easier for consumers to scan their items. After days of mulling over it, we saw that the QR code doesn't look good on the product and was best to leave it out. |
Final DesignWith the initial design process, eliminating the ones that didn't fit the mold, we are able to visualize truly what we wanted for this project to have. With this device, one doesn't have to worry about how much the items are or will it break the bank, for that there is a scanner in the front of the device that scans the items before purchase, giving people the opportunity to see the final total of all of your items and possible sales that the store is offering, another feature that we came up of is a price comparison, finding cheaper similar items. Additionally the screen of the device will provide users navigation to items and having a visual aid to see if the item is in stock.
|